90 Days of Differin
Influencer Program

Using Differin is unique in that your skin will get worse before it gets better. It was a brand priority to educate consumers about what to expect when using the product, so they don’t give up part way through.

We selected Gen-Z TikTok influencers with acne and tapped them for a challenge: Use the product every day for 90 days, and share their journey on their social every step of the way. The program was a success in clearing our participants’ skin, and the brand had more engagement than ever before.