ALZHEIMER’S AWARENESS
[Art Director, CD]

Alzheimer's disease doesn't just affect old-timers; in fact, it can actually be detected 15-20 years before any noticeable symptoms. The goal of this spot was to create awareness about the disease and current advances in reasearch that will eventually lead to better treatments. We wanted to talk about this emotional topic with a relatable metaphor— a memory game. And creating the game in paper stop motion was an engaging way to bring the message to life—reinforcing the idea that memories are real, tactile things.