Cetaphil x Priscilla Ono Collab

At the height of the Met Gala frenzy, makeup artist to the stars Priscilla Ono shared with Page Six that she relies on Cetaphil Moisturizer to prep Rihanna’s skin before applying makeup. So we knew the brand had to work with her.

To continue the brand’s trend of buzzy partnerships driving strong earned results, we partnered with Priscilla to share how Cetaphil has the ultimate-back to-school beauty essentials for sensitive skin.

We collaborated with her on creating a custom branded makeup bag filled with Cetaphil goodies, given out to influencers and college students during back-to-school season. And, she shared a slew of Cetaphil content to her million followers, giving the brand an even bigger shoutout.