CORONA LIGHT — FACEBOOK APP

The idea behind this campaign is that Corona Light is a refreshing change of beer. Meaning that, on the off-chance you should find yourself at a bro party, you’re probably going to end up drinking the same old crap and having the same crappy night—A.K.A. the dreaded beer rut.

Why not try something a little different, like Corona Light? BOOM. Suddenly, the night is your oyster. Okay, so the brief was a little weak. But hey, it’s an everyman’s beer. And there’s a certain freedom in that.

So we made a fun Facebook App where you can bust your friends out of their ruts. The experience uses about 150 different original scenes that we shot, that get re-edited and personalized for each of your buddies.