PUBLIC DREAMS

[Branding, Logo]

Public Dreams is a new film production company dedicated to telling diverse and powerful stories by imaginative people. The client wanted a logo that would reference their focus on storytelling through a unique lens. We were striving for a bold, iconic graphic with a modern retro classic style, colorful gradients, and possibly a little bit of “film grain” to set the mood. This logo needed to work well in multi-color, single color, and function as a standalone icon without the wordmark. We landed on a rainbow-hued doorway shape with an eye in the center. But which way is the doorway facing? If you look closely, the full-color logo is a bit of an optical illusion; it’s an impossible shape. Its paradoxical shape is mesmerizing, and makes it difficult to look away from, just like the films that Public Dreams makes.