Differin

[Executive Creative Director]

Acne brand Differin needed a modern update to compete on social and get relevant with Gen-Z. So we created a new campaign to bust myths about skincare: Raise Your Acne IQ. So much of the “wisdom” found online on how to treat acne is not based on science — but Differin’s products are. And brains beat breakouts. So let Differin teach you everything we know, and together, we can beat acne with knowledge.

We created a photo and video asset library, a refreshed look and feel, new tone of voice, updated typography and brand guidelines— which laid the foundations for the nearly 50 social assets we created, a newly established TikTok presence and influencer campaigns.