WORK EXPERIENCE

• Design Director at PepsiCo // New York, NY // Jan 2025—Present
• Freelance Creative Director, Design Director, Art Director // Present
• Global Executive Creative Director at Deutsch NY // New York, NY // Feb 2023—April 2024
• Design Director & Head of Design at PepsiCo & Tropicana Brands Group // New York, NY // June 2020—Nov 2022
• Creative Director at FCB (Anheuser-Busch Beyond Beer portfolio) // New York, NY // Dec 2019—April 2020
• Design Director at Other Half Brewing  //  Brooklyn, NY  //  Jan 2018—Dec 2019
• Creative Director at Eleven Inc.  //  San Francisco  //  April 2013—February 2015
• Art Director at Goodby, Silverstein and Partners  //  San Francisco  //  Sep 2010—April 2013
• Senior Visual Designer at R/GA  //  New York  //  June 2009—Sep 2010
• Art Director at JWT  //  New York  //  Jan 2006—June 2009
• Art Director at StrawberryFrog  //  New York  //  July 2005—Jan 2006

• Freelance CD/AD/designer/brand storyteller/content writer/packaging/consultant  // Global  //  2015—present
– Agencies: McCann, Grey, BBDO, FCB, R/GA, Huge, DDB, Edelman, SS+K, Pereira O’Dell, iCrossing + more
– Bigger clients: Anheuser Busch, Neutrogena, Kenvue, L’Oreal, Verizon, Volkswagen, Heinz
– Smaller clients: Craft beer, DTC, Film production co’s, restaurants, food & bev packaging, urban farming, jewelry, art events & local biz

SIDE HUSTLES

• Creative Director at Greenpoint Open Studios  //  Design of all print + online materials, website design/build + management, social media management, coordination and event planning for a non-profit community art event involving more than 400 local artists.  //  2017—present
• Content Manager at Greenpointers  //  Writing, reporting, editing, photographing, scheduling content + social media for a hyperlocal website, managed social media account with 30k followers  //  Feb 2016—Sep 2018
• Volunteer at North Brooklyn Mutual Aid // Helped develop a website called Essentially Open to help neighbors navigate essential local businesses during the height of the pandemic. // Spring–Summer 2020
• DJ // DJing fun party music from the 70s through now, on vinyl. NYC, Brooklyn, The Hamptons, SF, Hawaii, Berlin
• Executive Producer // Music video, documentary

EDUCATION

• Miami Ad School  //  Art Direction  //  2003—2005
• University of Florida  //  Bachelor of Science  //  Advertising